Reviews can make or break a book (and author) on Amazon. What can authors do to get more reviews? What can readers do when leaving a review? It’s only 20 words – help out indie authors by leaving a review!
As one of the leading vendors of online publications, Amazon ratings are extremely important to an Indie (independent) author/publisher. I read books by independent authors more than any other kind of book. Most of my reading is done on my Kindle. I try to always return to Amazon and leave a review for the books that I read. A review doesn’t have to be a book report, just 20 short words and you’re out of there!
For Readers
Without reviews, a book on Amazon has a slim chance of rising in the ranks. Which means that it has a slim chance of becoming a success. Now there are certainly exceptions. The reviews of Fifty Shades of Gray are horrible! 90% of the reviews are negative. Yet, the book skyrocketed to the top of the bestseller’s list and the author has a movie deal now. Go figure. The publishing world has always been a crap shoot and still is.
How do readers choose a book? As a reader, think about how you choose a book while shopping on Amazon. Here are my top selling points:
1. The cover catches my eye.
2. The title sounds interesting.
3. The description is short but to the point. ( I personally hate long rambling descriptions.)
4. The book has more than 10 reviews and most of them are 4’s or 5’s.
Now, I have purchased books that had no reviews or bad reviews. That was because numbers 1-3 were so strong. I have yet to be disappointed.
So, the reader can’t always rely on the reviews to determine whether or not they should read the book.
Fake reviews are unfortunately out there. As a former provider on Elance and Guru, I can tell you that there are way too many authors who are willing to pay professional writers to write reviews for them. I have never and would never do such a thing. I personally would like to expose each and every one of those authors by going to their Amazon site and leaving a negative review.
Yeah, it really ticks me off. Anyway, READER BEWARE. Not all is what it seems.
I have also recently heard that some people actually hire people to go in and leave bad reviews. Why? To kill the author’s career….revenge for whatever, I suppose. People are sick.
TIPS FOR REVIEWERS
It will take you less than two minutes, if that. Readers are the lifeblood of any author’s career. Your review means life or death to a book published by an Indie author.
Just do it! Amazon requires you to write at least 20 words in your review. That is not much really!
Your rating can make or break an author. Rate the book with 1-5 stars with 5 stars being excellent. This is not a movie rating! This star rating is the MOST important part of your review. Don’t give it 3 stars just because you realized you don’t like science fiction after all. Don’t give it 2 stars because it had a few typos. IMPORTANT: Anything under 4 stars can (will) kill the book for the author and greatly damage the author’s chance of getting this book anywhere.
Remember what your mama said, “If you can’t say something nice, don’t say anything at all.” Unless the book is absolutely terrible and the author really needs to move into another line of work, please don’t rate a book under 4 stars. Indie authors have a hard enough road ahead of them without you taking a stab at them. Just let it go and don’t write a review at all.
On another note, if you do find a lot of typos in a book, or you have something to say about the book that you don’t want to put in a review, go to the author’s page and email them. Indie authors are so much more accessible than traditional authors. And they love to hear from their readers!
TIPS FOR AUTHORS AND SELF PUBLISHERS
Find the book reviewers on Amazon. Look for the top reviewers and offer them a free copy of your book in exchange for a review.
Choose reviewers who typically review books that are similar to yours. One post I read suggested targeting 100-300 reviewers. If only a few of those actually respond to you, you will at least get a few reviews for your effort.
Find book reviewers who blog reviews and ask them to review your book on Amazon (and on their blogs).
Read more about asking for book reviews here.
Include comments outside of Amazon. If someone tells you that they like your book or sends you an email telling you how much they liked your book, ask them to post those thoughts on Amazon. Or, if they don’t want to take the time to do that, ask them for permission to post their comments on your websites.
Ask family, friends, and colleagues to review your book. Some professionals caution against using reviews from family and friends. A bad review from your second cousin could cause some friction within the family. A glowing review from your mom could appear contrived and hurt your credibility. Ask family and friends to not mention who they are in the review and ask those who don’t like the book to just not leave a review at all.
Don’t harass anyone after asking once. Not everyone will like your book. Family and friends who don’t like the book should feel comfortable about just not leaving a review at all if they didn’t care for the book. Hopefully, they will tell you privately! If you are constantly saying, “Why didn’t you leave a review?” “Are you going to leave a review?” etc., you are going to make people uncomfortable. Ask once and move on.
Don’t respond to negative reviews. It is hard! Resist the temptation, or at the very least, be professional when responding. Twice now I have received sarcastic comments rather than a book review. I answered both of them. The first time I answered back sarcastically. I know I shouldn’t have, but I couldn’t resist. The second time I just ignored the guy. It wasn’t easy.
Report people who don’t leave a review but just comment with something totally irrelevant. Unfortunately, there are many people out there who never learned that it is actually NOT acceptable to say whatever you are thinking. Report them and let it go.
An excellent post about Amazon book reviews is here.
And finally, if you purchased one of my books, please consider popping over and leaving a review for me!
Thank you!
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Hi Kaz,
‘Without reviews, a book on Amazon has a slim chance of rising in the ranks. Which means that it has a slim chance of becoming a success. Now there are certainly exceptions. The reviews of Fifty Shades of Gray are horrible! 90% of the reviews are negative. Yet, the book skyrocketed to the top of the bestseller’s list and the author has a movie deal now. Go figure. The publishing world has always been a crap shoot and still is.’
This is a very good point. A lot of indie authors only want good reviews as they obviously believe their books deserves them. However, it is also said that low reviews can make a book look more legitimate. So I think it’s in the books best interests to have a real mixture of reviews. I have one, two, three, four and five star reviews so I have the whole collection! But most of the reviews speak highly of my book, so I don’t worry too much. As long as most of the reviews are good then you have nothing to worry about.
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Loved these common sense points. Realize there are some writers I should have reviewed and will rectify that. Best of all, these are important common sense tips for indie authors. I have plugged this blog entry in my OneNote for reminder later. Well into 2nd draft of my memoir: My Life as A Naked Car Thief. Thanks!
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